RE/CRAFT
Since its founding in 2022, RE/CRAFT has been committed to interpreting the value of sustainability, culture and craftsmanship to society, the environment and the public through its products. We seek a balance between sustainable materials, industry, functionality and social value.
In 2023, we took sustainable materials, culture and craftsmanship as the theme, and cooperated with the Beijing Contemporary Art Foundation to empower traditional culture and craftsmanship through design. Our design and research results show that design brings more value to society, not just providing more interesting consumer products to the market, but more importantly, we show culture through design.
Based on a full year of research in 2023, we launched RE/CRAFT in 2024 and brought the research results to the NYC x Design Festival. RE/CRAFT presented the theme works designed with 22 artists, craft groups and brands in the form of an exhibition. We show the value of sustainable materials, craftsmanship and culture to society through our works.
In 2024, RE/CRAFT's project was invited to be exhibited at the Dutch Design Week. During the 7-day exhibition in Eindhoven, we showcased the works designed in collaboration with 11 designers and artists with the theme of sustainable materials and craftsmanship.
In 2025, RE/CRAFT will continue to focus on the combination of sustainable materials and design creativity to benefit the public, society, and the environment. We will also showcase the results of our continuous research through a series of international exhibitions. We will also work with international brands to put many research results into the market, allowing users to experience the value of RE/CRAFT.
